Regatta by the Numbers
The Head of the Hooch regatta attracts thousands of athletes and spectators from across the country to enjoy a weekend of outdoor activities in Chattanooga, TN. The mission of the Friends of the Hooch is to promote the sport of rowing through competition and outreach in the community. Contributions from sponsors, support from vendors, participation from teams, and enthusiasm from spectators culminate in one of the country’s largest fall regattas. Here is why the Head of the Hooch is called,
The Last of the Great Fall Regattas.
National Representation
Typical Participation
Every year, our participants include youth, collegiate, and masters rowers that fill more than 8,500 seats from over 180 organizations. Together, the Head of the Hooch regatta brings a significant economic impact to Chattanooga and generates opportunities for branding in front of more than 20,000 people on the venue.
| Women 49% | Men 51% |
|---|---|
| Average Age: 23 | Youth: 55% |
| Youngest: 14 | Collegiate: 20% |
| Oldest: 89 | Masters (27+): 25% |
| Event Statistics | |
|---|---|
| Boats Raced | 2,191 |
| Seats Rowed | 8,535 |
| Rowing Orgs | 184 |
| Spectators | 20,000 |
| Economic Impact | $8.5M |
Online Presence
37,500
Visits Weekend of Regatta
6,400
Visits 1-month Pre-Event
Website Access from 49 states
Social Media
Reach During Event
Nov. 2021 Reach: 191,000
Followers: 4,200
158,800
7,100
Reach During Event
Sept-Nov 2023 Reach: 12,100
Followers: 2,800
Women: 66%
Men: 34%
Reach During Event
Sept-Nov 2023 Reach: 34,400
Likes: 5,300
Women: 70%
Men: 30%
77,200
Livestream Views
Total Watch Time: 595hrs
Average Watch Time: 19mins
By Age:
13-24: 19%
25-44: 20%
45-64: 43%
65+: 18%
24,000
Instagram + Facebook
Chattanooga, TN
Orlando, FL
Atlanta, GA
Tampa, FL
Jacksonville, FL
Roswell, GA
Tallahassee, FL
Austin, TX