Become a Vendor
Access 6,200+ athletes and 20,000+ spectators across two days of racing! Vendor Alley at the Head of the Hooch regatta is strategically located at the main entryway between hotels in downtown Chattanooga and the venue where more than 180 teams setup their tents and trailers.
Regatta Summary
Boats Raced
Seats Rowed
Rowing Organizations
Spectators
Economic Impact
Total Participants
2,200
8,500+
180+
20,000
$8.5M
6,200
2024 Vendor Alley Options
Join us!
Your business has an opportunity to reach thousands of visitors, Chattanooga residents, families, and rowing enthusiasts during the two-day event at the Chattanooga Riverfront. The Head of the Hooch regatta draws crowds of up to 20,000 people from around the country. HOTH prides itself in its southern hospitality, and our vendors are an integral part of sharing this hospitality with athletes, spectators, and the local community.
The Merchandise Vendor Mall is located on Chestnut Street, which is the main entry from downtown Chattanooga onto the venue. The Rowing Equipment Vendor Mall is located along Riverfront Parkway. We welcome a variety of vendors including merchandise and rowing equipment.
Contact vendors@headofthehooch.org for more information.
