Media
For branding assets and inquiries, please contact media@headofthehooch.org.
In practice, the Brand Voice should be heard in all communication for the brand. The words contribute to the voice of the brand resonating with the mission/ purpose and brand followers. They should be referenced when writing content, copy, ads, social media, and more. Ensure that writers have a strong understanding of the brand voice and revisit the brand voice as the event changes over time.
Keywords
Hooch
hospitality
fun
volunteers
competitors or rowers
challenging
event
first class
Values
welcoming
unpretentious
teamwork
organized
community
healthy competition
inclusive
Voice
we
together
kind
friendly
proud
inviting
Southern Hospitality
excited
Trademark Information
Part of the brand of the Head of the Hooch regatta includes use of other registered trademarks. When each of these marks is used, its first use or its most prominent use should appear followed by a registered trademark symbol, ®. When used on its own, each mark should appear in title case with bold font followed by a registered trademark symbol, ® as shown.
Head of the Hooch®
Head of the Hooch is a registered trademark that can be used on its own (example above) or with text and is the preferred mark to be used to represent the regatta. When used with text, the mark should be used in title case to modify the word “regatta” (in lowercase) and should be in bold.
Correct Uses
... at the Head of the Hooch® regatta ...
... our annual Head of the Hooch regatta ...
Incorrect Uses
... at the Head of the Hooch® Regatta ...
... our annual head of the hooch® regatta ...
... this year’s Head of the Hooch Regatta ...
... 2005 Head of the Hooch® event ...
Head of the Chattahoochee®
Head of the Chattahoochee is a registered trademark that can be used on its own (example above) or with text for historical purposes. When used with text, the mark should be used in title case as an adjective to modify the word “regatta” (in lowercase) and should be in bold.
Correct Uses
... the first Head of the Chattahoochee® regatta ...
... historical Head of the Chattahoochee regatta ...
Incorrect Uses
... the first Head of the Chattahoochee® Regatta ...
... historical head of the chattahoochee® regatta ...
... the Head of the Chattahoochee® event ...
Last of the Great Fall Regattas®
“Last of the Great Fall Regattas” is a registered trademark that can be used on its own (example above) or with text to refer to the spirit of the event. When used with text, the mark should appear in quotation marks and bold font.
Correct Uses
... truly is the “Last of the Great Fall Regattas®.”
... at the “Last of the Great Fall Regattas” for ...
Incorrect Uses
... truly is the Last of the Great Fall Regattas®.
... at the Last of the Great Fall Regattas for ...