Become a Vendor

Last Updated September 16, 2017


During the Head of the Hooch weekend, the regatta expects over 8,000 rowers and over 20,000 spectators to attend. There is a merchandise vendor mall located on Chestnut Street, which is the main street from downtown onto the venue. There is an equipment vendor mall located along Riverfront Parkway near the trailer parking.

How to Register

The merchandise vendor mall is for rowing related merchandise vendors only. The equipment vendor area is for equipment vendors only. If you have a question please contact the Vendor Coordinator:

Applications for the vendor mall is now closed.

Required: The Head of the Hooch Regatta requires that all vendors provide a certificate of insurance in the amount of $1,000,000. Your Head of the Hooch certificate of insurance must be submitted to the Vendor Coordinator on or before October 6th, 2017.  Please note that insurance certificates are mandatory for participation at the Hooch. You will not be permitted on site without proof of insurance.

Vendors, shall obtain and/or maintain throughout the term of this Agreement and at their own cost and expense, general liability insurance naming the Head of the Hooch Regatta, Atlanta Rowing Club, Lookout Rowing Club, and the City of Chattanooga as additional insureds in the amount of $1,000,000 dollars combined single limit with a deductible not to exceed $2,500.00. If needed, please contact the Vendor Coordinator for the addresses of the additional insured.

Please note – No food trucks are permissible in this area.

Vendor Access to the Venue

Regatta vendor delivery and set up will be allowed from the Chestnut Street entrance only on Thursday after 3:00 pm and Friday before 9:00 am. Vendors are to maintain one lane of traffic open on Chestnut Street at all times for safety. All vehicles must be removed from the vendor areas no later than 9:00 am Friday.

The Chattanooga Market vendors will use the east end of Riverfront Parkway for access.

There is no onsite vendor parking this year due to security concerns.  Paid parking is available in the Aquarium lot directly behind the vendor area on Chestnut Street and there is a paid covered parking deck on the opposite side. No vehicles may remain in the vendor tent areas.

Both Head of the Hooch and Chattanooga Market vendors must leave the site via the east end of Riverfront Parkway.  The availability of parking along Riverfront Parkway’s east end is on a first come, first served basis. Vendors may bring vehicles on site after 4:00 pm on Sunday and must maintain one lane of traffic open on Chestnut Street when packing to leave the site.

Terms and Conditions

Regatta hours: Saturday 8:00 am – 6:00 pm and Sunday 7:00 am – 3:00 pm.   Set up can begin after 3:00 pm on Thursday. All vendors must finish set up and remove vehicles by 9:00 am on Friday.  Vendors may sell Friday through Sunday. Vendors may come on site at the discretion of security between 12:00 am and 6:00 am Saturday and Sunday mornings. All vendor vehicles must be moved from the venue no later than 6:00 am Saturday and Sunday.

Special requests for space location will be considered, but the Hooch Committee reserves the right to make the final placement of vendors.

All vendors must check in on arrival with the Vendor Coordinators. Contact numbers and parking passes will be emailed to you a week prior to the event.  Please do not print more than one parking pass.

All merchandise sold or distributed at the Head of the Hooch Regatta is subject to approval by The Head of the Hooch Merchandise Committee.  No Hooch related merchandise may be sold unless previously approved in writing.

The following names are trademarked by the Atlanta Rowing Club and cannot be used or reproduced without expressed written permission of the Atlanta Rowing Club: Head of the Chattahoochee, Head of the Hooch, HoochNooga, and Last of the Great Fall Regattas.